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What's a website if it
can't be used?

Websites are, at their core, meant to be used for some function; artists can use portfolio sites to showcase their work, whereas commercial businesses use their sites to sell their range.

Yet what happens often is that the users’ experience of the site is completely disregarded and it ends up not being functional for its intended purpose.

What is UI and
UX Design anyway?

On the other side of the coin is user experience design. UX design is more about the actual coding and development that goes into building an enjoyable and usable website. Great user experience engineering can’t happen with bad graphics, just as excellent user interface design can’t make up for bad UX design. UX is what gives the website its life and determines the number of meaningful click-throughs that a website gets. So much behind the scenes work goes on with UX design, whereas UI design can be a little more upfront about what’s going on.

In short, you can’t have one without the other. UI and UX design go hand-in-hand if you’re looking to build a meaningful and useful website.

All websites should be built with taste in mind, so Softserve serves up several different flavours of UI and UX design. We love coding, and graphic design is our forte, so contact us today about how you can improve your user interface and user experience design.