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the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

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Businesses can use Gamification to drive desired user behaviors that are beneficial to their brand. Rewarding is one common technique with forms part of gamification. Rewards such as points or 'badges' can be used to increase the engagement of users when performing certain tasks.

Competition is another technique used in gamification.

The need for users to appear on the leaderboard drives users to complete more tasks, resulting in deeper engagement.

There are many benefits of Gamification which vary from industry to industry. Game mechanics and game features are designed to boost certain metrics. In Gamification, it is critical to monitor the performance of your metrics closely to ensure you are achieving the best results possible. The main measurable metrics of success include engagement, influence, loyalty, user-generated content, time spent and vitality.

Gamification employs a principle of making something fun, even if you think it will be boring.

Gamification’s popularity has grown substantially since the term was first coined and has become a really fun way for businesses to do something different, plus its applications are endless!

There are a ton of different businesses that have integrated Gamification methods into their workspaces, making the workplace a bit more relaxed and helping employees to stress less whilst getting work done!