gamification
let's play let's play let's play let's play
Harness the power of play
Gamification is a design process optimized for human use.
It is what happens when you scoop out the best parts of games
and pour them into a working/professional environment.
People have feelings, thoughts, motivations, desires and
insecurities to influence every choice that they make.
Game elements and mechanics address the humanness of people
and drive their interaction and enjoyment.
game over
you are talking to yourself
Some days you feel like you’re talking to a wall.
Your website is up, you’re on social media,
and you send out emails regularly… but you feel
like you’re talking to the same four people every time,
and so when you’re running promotions or introducing new services,
you’re not really getting to the people who would gain the most from it.
Worse still; you aren’t sure how to find the right audience
because you don’t even know who or where they are.
you want more participation
You want your customers to enjoy interacting with you and your company.
Whenever you last spent eight hours sitting in a line at home affairs,
you had a sudden realization – you hate being bored.
Being bored is worse than being frustrated about bad service,
because at least when you’re frustrated, there’s something to think about.
Neither are ideal though, and you definitely do not want your customers
to associate your company with anything other than helpful, efficient,
and fun interactions.
you need to keep them coming back for more
You’re a little bit hurt. Your clients don’t come back;
have they no loyalty? Your business offers so much more
than a once-off service, but somehow, you’ve been placed
into a box, left on a shelf, and now you’re gathering dust.
You’re more than that, but you’re finding it a bit
difficult to capture anyone’s attention long enough
to let them know.
you want to create a work-friendly environment
You’ve noticed that your employees are dragging their feet a little bit.
They’re late to work in the morning and they sigh with relief when
at the end of the day when they can go home. It doesn’t sit well
with you because you don’t want to be a prison warden; you don’t
want your employees to hate their jobs, especially when you know
that they are working in a field that they are passionate about.
You want to foster a fun, engaging, working environment so that
your employees love their jobs, but you’re not sure how to do so.
you want to improve workflow
Your employees are working, albeit somewhat slowly, and their sales have plateaued.
You want to push them to the heights you know they are capable of,
but you want them to enjoy the process. Problem is, you’re not sure
how to motivate them to do it.
press start
brand positioning
We want to initiate a long-lasting cycle of interactions
between you and your customers. To do so, we must
first dig into and understand the value of your
product/service and what your customer’s needs
and motivations are. We want to approach your potential
customers and assist them to reach their goals.
engagement
By implementing game elements and mechanics,
we will promote engagement and participation to
build a sustainable and loyal customer-base.
This will transform your business interactions
into experiences that are equally enjoyable as they
are memorable. By handing over the controller,
we put your customers in charge of their own
experience so that they take a more active role in participating.
reward loyalty / creation
Engaging your customers while they use your service/product
is simply not enough. It needs to be ongoing so that they
keep coming back for more. Using gamification. We will
incentivize customers to take further action. One way of
doing so is through implementing a rewards system.
The primary goal is to build customer base, maintain engagement,
and establish trust with customers so that they remain loyal
to your company. As such, rewards may be enforced in various
ways and to varying extremes.
HUMAN CENTRED DESIGN
Gamification
in the workplace is essential to building a fun, efficient,
and engaging environment. Human beings are not machines; they are
motivation-driven and rely on feeling valued and appreciated, like
what they’re doing has purpose. By engaging your employees emotionally,
behaviourally, and regularly, we will assist you in building the
type of workplace that has workers excited for Mondays.
what is gamification?
Gamification is a strategy used to create/simulate the experience of playing a game:
implementing game-like dynamics and mechanics into a non-game environment to
motivate participation. When applied in business, these mechanisms drive success
by encouraging engagement, productivity, workflow and employee recruitment/evaluation.
WORK AND PLAY ARE NOT OPPOSITES.
Human-Focused Design is at the centre of gamification
because games exist for one reason only: for the player
to have a good time. Installing game elements and mechanics
into your business can give your customers/clients an experience
they'll never forget.
engagement
Putting the controller in their hands means that the user steers
their own experience. They want to participate; they want to
know what comes next.
reward loyalty / creation
Your customers’ experience/encounter is not a once-off.
They want to take further action because they want to progress.
They want to win prizes and with the right rewards system in place,
they know exactly how to do it.
leaderboards / ranking
Boost engagement by visually representing how participants perform
with a leaderboard. Users want to do better when they see how other
people are performing.
press start to level up
other services other services other services other services
CUSTOM SOFTWARE DEVELOPMENT
We build better software, faster.
Delivering innovative platforms to start-ups and enterprises.
Whether your company needs a solution that will automate routine
work of employees, store data/information or improve workflows,
Softserve will develop Custom Software Solutions to your specification.
UI & UX DESIGN
The success of an app or website depends significantly
upon its UI/UX design. Users now have a lower tolerance
for bad UI than ever before. If they can’t find what
they’re looking for quickly enough, they will go elsewhere.
Softserve can help ensure your users find your site both
interesting and simple to use.
GAMIFICATION
Softserve loves to take something that is not a game
and applying game mechanics to increase engagement,
happiness and loyalty. Anything is better when we
add a little fun and game to it.
SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is the process of increasing
the quality and quantity of website traffic,
increasing visibility of a website or webpage to
those who use a web search engine such as Google.
At Softserve, we have SEO experts to get you to the
top of the list and stay there.
WEB APPLICATION DEVELOPMENT
Web application development doesn’t have to be a stressful affair.
Softserve Digital Development is a key provider of web
application development services, and we cater to all sorts
of industries; no web application development project is
too daunting for us.
E-COMMERCE
E-commerce refers to commercial transactions conducted online.
This means that whenever you buy and sell something using
the Internet, you’re involved in e-commerce. Our team is
experienced in the most secure and user friendly shopping solutions.
MOBILE APP DEVELOPMENT
Our awesome team of well trained and knowledgeable
app developers create high quality and user-friendly
mobile applications to meet our customer’s expectations
on both iOS and Android platforms.
SOCIAL MEDIA MANAGEMENT
Social media has become a crucial part of any effective
marketing strategy, but posting daily and coming up
with content can be time consuming and difficult.
Softserve manages your social media profiles and
pages exceptionally, driving engagement and
results that bring people to your brand.
WEBSITE CONTENT CREATION
At Softserve we know that creating content for a site
can seem a little daunting, which is why we’re happy
to help out. We help put together exactly what you
need so that you can engage your visitors and keep
them there so that they will buy your service or
product through enticing site content.
GRAPHIC DESIGN
The rise of the digital age means people are bombarded
with thousands of brand graphics on a daily basis.
At Softserve we help you stand out and ensure that
all your designs communicate your brand to ensure
the right message comes across the way it should.
RESPONSIVE WEB DESIGN
Responsive web design adapts the site in accordance with the
width of the display of the user's device.
Domain registration and hosting
Softserve Digital only uses the best quality hardware.
We also provide local hosting that is secure and reliable
as we have added measures set in place to ensure high uptime.
Our team of professional experts will ensure that the service
you receive is tailored to your specific needs, as well as your business.
CONTENT MANAGEMENT SYSTEMS – (CMS)
A CMS will enable you to store important data
and control where it is stored and who has access to it.
We build custom CMS (Content Management System)
solutions to manage content, websites, and
various other web applications that are pertinent to your brand.
ssl certificates
Planning to run an online business requires an understanding
of the necessary security measures that need to be in
place before getting started. SSL certificates are one
important part of this puzzle.
asp.net
ASP.net is an open source web development tool created
by Microsoft with the purpose of producing websites
that catch people’s attention. It’s server-side too,
meaning that the user is given a graphical interface
in order to interact with a service. Additionally,
this means that the user has limited access to the
inner workings of proprietary software.
webflow
Webflow is a visual website editor,
allowing for seamless creation of visually stunning and powerful websites.
From a built-in CMS and e-Commerce manager, Webflow can do it all.
Softserve is a certified Webflow expert, here to bring you the website of your dreams.
ONLINE MARKETING
Our projects have a strong focus on engaging audiences
and creating a wonderful and holistic digital experience.
Softserve is driven by latest trends, techniques and
effective online marketing strategies, website design,
content creation and social media campaigns.
We've got you covered
FREQUENTLY ASKED QUESTIONS
What is gamification?
Gamification
is a strategy used to simulate the experience of playing a game;
implementing game-like dynamics and mechanics into a non-game
environment to motivate participation.
How does gamification build brand loyalty?
Implementing game techniques into your business endeavours
makes customers enjoy the time that they spend with you.
This creates loyalty because they look forward to your next encounter.
Additionally, rewards and prizes drive engagement and participation
through the formation of an endless cycle, whereby the customer is
empowered to continue to participate so that they may attain more rewards.
How does gamification help with marketing?
Gamification
in marketing is a strategy that aims to attract new customers
and engages inbound leads. This is done in an ongoing loop of
intriguing potential customers, nurturing their interest,
getting them to reach out, and repeat.
How do I build customer loyalty?
Build your brand
into something that they can identify with and rely on.
This will cause customers to appreciate the value you have to offer.
How will gamification help engagement?
Gamification
transforms your business into an interactive experience
by challenging customers and offering rewards. This creates
meaningful encounters that are equally enjoyable as they are memorable.
How does gamification help establish an efficient and fun working environment?
Through positive reinforcement,
gamification
motivates employees to improve their performances and cultivates an engaging,
fun, and interactive environment.
How do I improve my conversion rate?
Your conversion rate, or the number of people that make a purchase/contact
you after visiting your website, comes down to a couple of factors.
Through co-creation we will pinpoint the potential issues and improve your site.
Whether it is the overall usability, copy, or content structure of the site,
we will improve your conversion rate.
